Paul just sent me an invite to the new beta service Yahoo Meme, and my initial impression? *Yawn*

If Meme is going for simplicity, they hit the nail on the head. You can’t get a more basic micro-blogging service. You have the option to post a snippet of text, a picture, music or video. Like most services you have the option to subscribe to other users Memes, and each user has an RSS feed so you can subscribe in a reader, stream though a lifestream, or whatever else.

While Yahoo Meme has been compared to Twitter due to it’s ‘repost’ feature, this is really more along the lines of Tumblr, or a stripped-down version of Posterous. In fact, it’s this lack of features that makes the service so very unimpressive.

One of the biggest drawbacks to the service is the incredibly insular feel it has. There are no options to share content to other places, which means content is simply posted and then reposted within the service to other members. I understand Yahoo wants to focus on keeping traffic within the site, but in the end it really starts to feel like nothing but a Yahoo member circle-jerk.

You’d think with this ‘content in, not out’ mentality, they would make it easier to post things to the site, but not so. Videos cannot be uploaded, only shared via links, and only from Youtube and Vimeo. Sorry Seesmic, Metacafe, and all the rest! Most remarkably, you cannot even share video from Yahoo’s own Yahoo Video service. Whaaaat? Music is just as awkward, requiring a link instead of direct upload.

With all the hoops to jump through to post there, at least they make it somewhat easy to use by giving you a bookmarklet or browser button to post media directly to your account from your browser, right?…Right?

*Crickets*

That would be a no. Items can only be posted directly via the Yahoo Meme dashboard.

I have gone over this site pretty thoroughly, which given the lack of features, didn’t take long. Yahoo Meme could maybe be recommended if all you wanted was a basic microblog service that you don’t expect anyone else to actually read. Until some of the most basic features are added for social bookmarking and sharing, and Yahoo makes it easier to post via uploads and bookmarklets, don’t waste your time.

Yahoo Meme’s attempt to recreate the microblog fail to impress, and in this case feel more like other services’ leftovers re-plated and served cold.

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