A few days ago I weighed in on the whole MommyBlogger/PR whine-fest issue. I’ve given my opinion on this subject- I personally think if bloggers are taking on too much, they need to suck it up and learn to say no. I’m absolutely disgusted with the commercialism that has overtaken a genre that I used to consider myself a part of. I think the whole debate has finally raised the issue of what mommyblogging is, and why so many have decided that they need to be nothing more than a mouthpiece for whoever will send them the most crap.

Today I read a piece over on Mediapost, which caters to “media, marketing and advertising professionals”, talking about the proposed blackout and raising the question of what would happen if PR started doing the same thing to bloggers.

The piece itself didn’t much spark my interest, but the following quote certainly made me raise an eyebrow.

One wonders what would happen if the marketing world instituted an extended “Blogger Blackout” in return — no samples, no giveaways, no coupons, no trips. And readers would then keep going to those blogs because … ?

And readers would then keep going to those blogs because … ?

Ladies, when marketers think no one will want to read your blogs because you aren’t peddling their shit, you’ve got a problem.

25 Comments on This is What the World Thinks of Mommybloggers.

  1. OHmommy
    July 22, 2009 at 5:28 pm (8 years ago)

    Hahaha… excellent point. Bravo.

    Reply
  2. Paul OFlaherty
    July 22, 2009 at 5:30 pm (8 years ago)

    Sara, it's not just mommy bloggers affected by this, it's anyone who has made marketing and advertising the focus of their blog. You know, anyone who has a more less that 10:1 blog post to marketing post ratio (and even that is being generous).

    The marketers will never have a black out because their clients would have a shit fit, however bloggers of all ilk's need to start identifying themselves as what they really are if they are going to continue hawking crap.

    It's simple, if you've got more ads on your site than a tabloid rag has in it's er… "personal pages" and every other post is hawking something, you're not a mommy/tech/spots/sheep shagging blogger… you're a marketer.. plain and simple!

    Reply
  3. Paul OFlaherty
    July 22, 2009 at 5:31 pm (8 years ago)

    Sara, it's not just mommy bloggers affected by this, it's anyone who has made marketing and advertising the focus of their blog. You know, anyone who has less that 10:1 blog post to marketing post ratio (and even that is being generous).

    The marketers will never have a black out because their clients would have a shit fit, however bloggers of all ilk's need to start identifying themselves as what they really are if they are going to continue hawking crap.

    It's simple, if you've got more ads on your site than a tabloid rag has in it's er… "personal pages" and every other post is hawking something, you're not a mommy/tech/spots/sheep shagging blogger… you're a marketer.. plain and simple!

    Reply
  4. Paul OFlaherty
    July 22, 2009 at 5:32 pm (8 years ago)

    Sara, it's not just mommy bloggers affected by this, it's anyone who has made marketing and advertising the focus of their blog. You know, anyone who has less that 10:1 blog post to marketing post ratio (and even that is being generous).

    The marketers will never have a black out because their clients would have a shit fit, however bloggers of all ilk's need to start identifying themselves as what they really are if they are going to continue hawking crap.

    It's simple, if you've got more ads on your site than a tabloid rag has in it's er… "personal pages" and every other post is hawking something, you're not a mommy/tech/sports/sheep shagging blogger… you're a marketer.. plain and simple!

    Reply
  5. April
    July 22, 2009 at 5:41 pm (8 years ago)

    I think this whole Blackout thing was a BAD move…but its not the first time I've had a problem with this kind of attitude towards the Mom bloggers/PR relationship.

    This is the kind of shit that gives Mommy bloggers a bad name. It makes us sound like we have nothing better to do than whine about wanting free stuff.

    I'm not even using my domain anymore since it has "Mom" in it. I'm going to start blogging on another domain I have because I seriously want to distance myself from the "Mom blog" label. Well, except for BadMommyBlogger.com of course! 😉

    Reply
  6. Tatiana
    July 22, 2009 at 12:42 pm (8 years ago)

    RT @remarkablogger: What the world thinks of mommybloggers (awesome stuff frm @subrbanoblivion) http://bit.ly/11g0qg

    Reply
  7. Michele
    July 22, 2009 at 5:44 pm (8 years ago)

    I admit to doing giveaways and such on my review blog. Which is exactly what it looks like – a review blog. It doesn't propose to be anything but. And I have MY blog. Yes, it has advertising. But I don't hawk anything. I've been writing in it since the dinosaur days. Recently on a social media outlet I use, I saw a post that made me sad. A new person who wants to blog said, "What do mom bloggers want to read on my blog?" Before they ever write their first post. I've always thought of blogs as personal space to say what you want to say – to have your very own platform. Now they're polling to make sure they put the "right" stuff up.

    Reply
  8. Maria
    July 22, 2009 at 5:45 pm (8 years ago)

    I still don't understand why no one is distinguishing between parenting bloggers who blog to write and parenting bloggers who blog for business/marketing. They're not the same thing and they are by no means all "mommy bloggers." Personally, I don't really care what the business/marketing bloggers are doing. It only affects me when sweeping generalizations are made that for some crazy reason lump together every blogger with a vagina and a child.

    Reply
  9. jennydecki
    July 22, 2009 at 5:46 pm (8 years ago)

    HAHAHAHAHAHAHHA THAT IS AWEESOME!

    I wish the PR companies would do that, because honestly, it would cull the bullshit blogs pretty quickly.

    But I got to read a huge post about some chick getting touched in the bad place as a child on a business blog yesterday….no warning, just abuse and trauma for paragraph after paragraph. People were cheering her authenticity.

    I was trying not to vomit.

    Why won't people realize this shit is ALL a fad? Blogging itself isn't a fad, because journals and writing have been around forever…but mommyblogging for profit? Oh yeah, total fad. Just WAIT till they can do real ROI on that shit…it will be gone.

    They should suck it up and work the system while the system still exists to be worked.

    Reply
  10. Summerm
    July 22, 2009 at 12:48 pm (8 years ago)

    RT @suburbanoblivion What the world thinks of mommybloggers http://bit.ly/11g0qg (really just the marketers think of them but close enough)

    Reply
  11. Christina
    July 22, 2009 at 6:05 pm (8 years ago)

    Ha! Good way of looking at it!

    I have a review blog, and should everything dry up, I can say it was fun while it lasted. I don't really make any money from my review blog. I put some effort into it – I try to make it look nice, I only do reviews I think my readers would be interested in, etc. However, my heart is in my personal blog, where my stories are entirely my own. If the review blog should die, my heart will go on. (Oh, how very Titanic. I may be sick over that one…)

    Reply
  12. Mindi
    July 22, 2009 at 1:17 pm (8 years ago)

    Reading: @subrbanoblivion: This is What the World Thinks of Mommybloggers. http://bit.ly/E3tf4

    Reply
  13. Sheila (CSR)
    July 22, 2009 at 6:31 pm (8 years ago)

    Oh hey look! I have the same opinion as that writer because most of those so called "mommy blogger's" sites are a total waste of space on the internet.

    Reply
  14. Paul OFlaherty
    July 22, 2009 at 6:41 pm (8 years ago)

    I'm assuming you mean things like affiliate links. Look, we all have a right and perhaps a need to monetize our content, the issue here is not the actual monetizing but how you define and present yourself as a blogger.

    If your blog is predominately product reviews, adverts and shilling then you should call yourself what you are.. a marketer.

    If you're just monetizing your content, then that's fine. Hell, I have Google Ads on my site and even do the occasional product review, but it has to be something I really want to get my teeth into a try out, and even at that I have about a 200:1 ratio with all reviews disclosed and I NEVER write a good review for a bad product.

    It's simple, if what you do is review or shill and market other peoples stuff for profit as the majority of your so called "content", then you're not a mommy/tech or whatever blogger! You're either a reviewer or a marketer!

    Reply
  15. melissa
    July 22, 2009 at 6:42 pm (8 years ago)

    for me, i'm a truly a mommy blogger, well, kinda. i don't really do reviews. i do a few giveaways here and there. and i make no money from my blog. yet, my readership is growing. i think the whole pr thing is silly. and you know i totally agree with you…just say no then.
    mommy bloggers are NOT a waste of space…at all. it's a networking of sorts. and we exist. you don't have to go to them…sheila.
    anywhoooo…
    the whole little war that seems to be teetering on the horizon…is just stupid. on both parts. because w/out pr people, there are no review blogs. and w/out review blogs, how are pr people going to get the mass amounts of word out…
    they both need each other. so they should all just be quiet and get along. the end.

    Reply
  16. Suburban Oblivion
    July 22, 2009 at 7:21 pm (8 years ago)

    A long time ago, and there are rumors that Boones Farm and a football team were involved, but I assure you that was a gross exaggeration.

    Reply
  17. Paul OFlaherty
    July 22, 2009 at 7:49 pm (8 years ago)

    About the same time as most other prostitutes…

    Reply
  18. Hyla
    July 28, 2009 at 3:20 am (8 years ago)

    Well said!

    Reply

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