I’ve heard whispering over the phone, and a Twitter or two here and there, so let’s go ahead and talk about this out in the open.
What the bloody hell is going on with BlogHer Ads?????
I know by now I’m not the only one who got a nasty shock when they received their latest BlogHer ad check. Maybe I should have been paying closer attention, but boy was I surprised when I got a check in the mail for only about a fraction of what I would have expected for that month’s traffic. Since getting that payment, I checked in on my revenue report, and it looks like the next check won’t be any better.
How did the payment drop so significantly? I’ve heard a rumor that the BlogHer ad network lost a contract with an advertiser, and has not gotten a new one to replace it, but I have not heard anything on the BlogHer Ads newsletter about it. Actually, I think that’s what is bothering me, that so far I’ve not heard *anything* from BlogHer about it. Just whisperings in the background from people I suspect are not wanting to make waves by bringing this out in the open.
So did this come as a shock to anyone else? Has anyone heard any news, or even ideas of why payments have dropped so drastically? Until now I’ve been really happy being a part of this ad network, but unless things pick up I may have to investigate other options.
Perfect timing! The BlogHer Ads newsletter mentioned today what the problem seems to be, and how they plan to resolve it.
Lots of new ads are on the way in December!
The first week of December was quiet on the ad front, and we’re happy to report that we’ve got several new campaigns kicking off over the next five days.
Where did the ads go?
Many of our November campaigns ended on the 30th, and we’ve had some creatives delayed by the agencies, resulting in the brief lull we’ve been experiencing. We’ve gotten the go-ahead for several great new campaigns that we’re happy to tell you about:
Dove is returning to the BlogHerAds network with a fantastic campaign starting on December 10th. This new campaign will feature a limited number of Rich Media ads in addition to more traditional ad inventory. See below for more information about these innovative ads!
Kraft has kicked off a cool new campaign for those of you running the box ads, and we’re currently running campaigns including the Simon Santa ad, Care.org, Kajeet, ID Safeguard and Green Dimes. Next week, we’ll see even more ads, with new campaigns launching on Monday and Thursday.
As we move into the middle of the month, we’ll see more and more campaigns, so for now, we’ve opted to purchase a larger concentration of BlogHer house ads to fill our inventory at the beginning of the month.